🇮🇳 Vocal for Local — National for Global

India's First Dedicated Marketplace for One District One Product

Buy authentic, handcrafted products from every district of India — directly from the artisans who make them. From Banarasi silk to Agra petha, Moradabad brass to Firozabad glass — every product tells a story of heritage, skill, and national pride.

Shop ODOP Products Our Mission
770+
Districts
1,200+
Unique Products
35
States & UTs
₹1.71L Cr
UP Exports (2023-24)
Government Initiative

What is One District One Product (ODOP)?

A visionary scheme launched by the Government of India to identify, promote, and scale the unique product of every district across the nation.

Indian village artisans making traditional products under ODOP scheme

Empowering Every District, Every Artisan, Every Product

Started in Uttar Pradesh in 2018 under Chief Minister Yogi Adityanath, the ODOP scheme has grown into India's most celebrated initiative for local economic transformation. Today, it covers 770+ districts across 35 states and union territories, with over 1,200 unique products identified and promoted.

The core problem this scheme solves is simple yet profound: village artisans and small manufacturers produce world-class products but cannot reach national markets. They are forced to sell locally at throwaway prices while middlemen earn the profits. ODOP changes this.

Under ODOP, each district selects one signature product based on its existing ecosystem — be it textiles, handicrafts, food processing, agriculture, or metalwork. The government provides branding, market access, institutional support, and visibility.

76% Export Growth

UP exports rose from ₹88,967 Cr to ₹1.71 Lakh Cr

₹6,000 Crore

Sanctioned under ODOP Margin Money scheme

1.25 Crore Artisans

Trained with modern ODOP toolkits

29 PM Ekta Malls

Approved across 27 states for retail

Featured Products

Discover India's Finest District Products

Each product carries centuries of tradition, crafted by master artisans in their respective districts.

Banarasi Silk Saree from Varanasi district GI Tagged

Banarasi Silk Saree

📍 Varanasi, Uttar Pradesh

Handwoven with real gold and silver zari. Each saree takes 15-30 days to weave on traditional jacquard looms.

₹15,000
Agra Petha from Agra district GI Tagged

Agra Petha (Original)

📍 Agra, Uttar Pradesh

Traditional translucent sweet made from ash gourd. Prepared using a 400-year-old recipe passed down through generations.

₹450
Moradabad Brass Handicraft Export Quality

Moradabad Brass Art

📍 Moradabad, Uttar Pradesh

Handcrafted brassware — vases, lamps, figurines. Moradabad exports to 80+ countries and is known as 'Peetal Nagri'.

₹2,500
Lucknowi Chikankari kurta GI Tagged

Lucknowi Chikankari

📍 Lucknow, Uttar Pradesh

Delicate hand-embroidered fabric with 36 stitch types. Each piece takes 3-6 months to complete by master artisans.

₹3,200
Firozabad Glass Bangles Traditional

Firozabad Glass Bangles

📍 Firozabad, Uttar Pradesh

Colorful glass bangles made by mouth-blowing technique. Firozabad produces 80% of India's glass bangles.

₹800
Gorakhpur Terracotta Horse Heritage

Gorakhpur Terracotta

📍 Gorakhpur, Uttar Pradesh

Traditional terracotta horses and figurines. The famous Gorakhpur horse is a symbol of UP's cultural heritage.

₹1,200

When You Buy from ODOPKart, You're Not Just Buying a Product — You're Saving a Heritage

Behind every Banarasi silk saree, every Moradabad brass lamp, every Agra petha box — there is a family. A family whose grandfather taught their father the craft. A family who wakes up at 5 AM to weave, to shape, to create. A family who has been selling their products at ₹500 because they cannot reach you in Mumbai, Delhi, or Bangalore.

They are not asking for charity. They are asking for a fair market. They are asking that you, the consumer, get to buy the same quality that foreign buyers pay 10x for.

Every time you buy from ODOPKart:

A weaver in Varanasi gets ₹15,000 for her saree instead of ₹2,000 from the local trader.
A potter in Khurja can send his son to college instead of making him join the workshop at age 12.
A glass bangle maker in Firozabad can afford healthcare for his family.
A chikankari artisan in Lucknow can preserve a 400-year-old craft for the next generation.

This is not e-commerce. This is nation-building. This is Atmanirbhar Bharat in action.

6 Crore+
Artisans & Workers in Indian Handicrafts
₹35,000 Cr
Annual Handicraft Export Potential
72%
Artisans Live Below Poverty Line
How ODOPKart Works

A Win-Win for Artisans & Buyers

We handle everything except the craft. You handle everything except the shipping.

🏠
1

Artisan Makes Product

The village artisan focuses purely on manufacturing and packing their signature district product with the same quality they always have.

📦
2

We Collect & List

ODOPKart picks up the products, photographs them professionally, and lists them on our marketplace with district story and heritage details.

💳
3

Buyer Orders Online

Customers from across India browse by state/district, read the product story, and place orders through our secure payment gateway.

🚚
4

Nationwide Delivery

ODOPKart handles all logistics, packaging, and delivery. The artisan receives fair payment directly — no middlemen, no exploitation.

Business Model

The Win-Win Ecosystem

ODOPKart solves the biggest challenge in Indian handicrafts — market access.

🏭 For Manufacturers

  • Focus only on making & packing goods
  • Get national-level reach without travel
  • Fair pricing — no middleman exploitation
  • Professional product photography & listing
  • Prompt payment on delivery
  • Branding & packaging support
  • Access to corporate gifting orders
  • Zero logistics headache
⇄

🛒 For Buyers

  • Authentic products with district certification
  • Know the artisan behind every product
  • Nationwide doorstep delivery
  • Secure payment & easy returns
  • Support India's heritage directly
  • Bulk & corporate gifting available
  • Competitive pricing (cut middleman cost)
  • GI-tagged & heritage certified items
Pan India Coverage

Products from Every State

Explore signature products from states across India

🕌

Uttar Pradesh

75 Districts | Banarasi, Petha, Chikankari

🎨

Bihar

Madhubani, Sikki, Makhana

🏺

Rajasthan

Blue Pottery, Block Print, Lac Bangles

🎭

West Bengal

Jute, Terracotta, Dokra, Silk

👗

Tamil Nadu

Kanchipuram Silk, Bronzes, Pith Work

🌿

Kerala

Coir, Spices, Handloom, Coir Mats

🎭

Gujarat

Bandhani, Patola, Agate Beads

🖼️

Maharashtra

Warli Art, Paithani, Kolhapuri

🌸

Andhra Pradesh

Kalamkari, Kondapalli Toys, Mango

🪡

Karnataka

Mysore Silk, Sandalwood, Bidriware

🏏

Haryana

Sports Goods, Brass, Hosiery

🎋

Assam

Muga Silk, Bamboo, Cane

Voices from the Ground

What Artisans & Buyers Say

Real stories from real people whose lives changed through ODOP

★★★★★

"Before ODOPKart, I was selling my Chikankari kurtas to a middleman for ₹800. Now through ODOPKart, I sell directly to customers in Mumbai and Delhi for ₹3,200. My children can finally go to a good school."

— Shabnam Begum
Chikankari Artisan, Lucknow
★★★★★

"I ordered Banarasi silk from ODOPKart for my daughter's wedding. The quality is extraordinary — and knowing it goes directly to the weaver in Varanasi makes it even more special. Pure heritage."

— Rajesh Sharma
Buyer, Mumbai
★★★★★

"Our brass workshop in Moradabad employed 50 workers but struggled to sell outside the city. ODOPKart gave us access to pan-India customers. Revenue increased 3x in 6 months."

— Imran Khan
Brass Manufacturer, Moradabad
Join ODOPKart

Become a Seller on ODOPKart

Are you a manufacturer of an ODOP-recognized product? Are you struggling to reach national markets? Do you sell your products at local rates because you can't access bigger buyers?

ODOPKart is your solution. We handle everything — logistics, payments, marketing, customer service. You focus on what you do best: making world-class products.

  • We pick up products from your workshop
  • Professional photography & product listing
  • Access to pan-India customers
  • Secure payment within 7 days of delivery
  • Branding & packaging assistance
  • Zero listing fees — we earn only on sales
  • Access to corporate gifting orders
  • Dedicated seller support team

Register as a Seller

FAQ

Frequently Asked Questions

Everything you need to know about ODOPKart and the ODOP scheme

What is ODOP (One District One Product)? +

ODOP is a Government of India initiative started in Uttar Pradesh in 2018. Each district identifies one unique product for promotion and development. The scheme now covers 770+ districts across 35 states with 1,200+ products identified. It aims to promote balanced regional growth, empower artisans, and boost exports.

How does ODOPKart help village artisans? +

ODOPKart solves the biggest problem — market access. Artisans currently sell locally at low prices because they cannot reach national buyers. ODOPKart handles logistics, payment collection, professional listing, and marketing so artisans can focus purely on manufacturing. They receive fair pricing directly, without middlemen.

What products can I find on ODOPKart? +

Over 1,200 products including Banarasi silk, Agra petha, Moradabad brass, Lucknowi chikankari, Firozabad glass bangles, Gorakhpur terracotta, Madhubani paintings, Aligarh locks, Saharanpur woodcraft, Jhansi perfumes, and many more from every district of India.

Is ODOPKart a win-win for manufacturers? +

Yes. Manufacturers focus only on making and packing goods while ODOPKart handles logistics, payments, marketing, and customer service. Manufacturers get national reach and fair pricing instead of being forced to sell locally at throwaway prices. There are zero listing fees — we earn only a small commission on sales.

Which states support the ODOP scheme? +

ODOP is supported by multiple BJP-ruled state governments including Uttar Pradesh (pioneer), Madhya Pradesh, Gujarat, Haryana, Goa, Manipur, and others. UP has the most successful implementation with 75 districts, ₹1.71 lakh crore in exports, and 1.25 crore artisans trained.

How can I buy authentic ODOP products? +

Simply browse our marketplace by state or district using the search feature above. Each product comes with district certification, artisan story, and heritage details. Place your order, pay securely, and receive doorstep delivery anywhere in India.